To be honest I was sleeping on them and its been a rude awakening. The Heist is not your average rap album, nor was there any indication it would be. Yes, some could call it conscious rap but the lightness and lyrical wit quashes those claims. Independent won’t sound as good as mainstream? That one’s gone too. Every rapper, no matter their background, has a unique story to tell. Yet, most choose to disclose little, if anything, that directly displays their individuality. Macklemore does the opposite. Sure, chunks of his story, within itself, deviate from what hip-hop is used to; the tale of a White kid from the Pacific Northwest who has battled addiction is new to the music in and of itself. But it’s his willingness to illuminate those very tales and characteristics that makes The Heist, his new album with producer Ryan Lewis, such a refreshing effort
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